Consumer Confidence Index

The Pacific Consumer Confidence Index is a quantitative research programme designed to track economic sentiment across Pacific Island countries. It provides a consistent, comparable measure of how people perceive current economic conditions and their expectations for the future.

The survey follows established consumer confidence frameworks used internationally, adapted to reflect the realities of Pacific markets. It captures views on household financial conditions, employment, cost of living, and the broader economic outlook.

By using a standardised set of indicators, the Consumer Confidence Index enables trend analysis over time. This allows business, governments, financial institutions, and development partners to monitor shifts in sentiment and identify early signals of changing economic conditions.

The study is designed to deliver reliable, repeatable measures that can inform policy, planning, and investment decisions. It complements macroeconomic data by providing a people-centred perspective on how economic conditions are experienced at the household level.

The Consumer Confidence Index is widely used as a forward-looking indicator of economic behaviour. Governments and central banks monitor it to gauge public sentiment and anticipate changes in spending, saving, and inflationary pressure. Financial institutions and investors use it to inform forecasts and assess market conditions, particularly around consumption-driven sectors. Businesses use CCI trends to guide planning, pricing, and investment decisions, as shifts in confidence often precede changes in demand. In this way, the CCI complements traditional economic data by providing an early signal of how people are likely to respond to current and expected economic conditions.